cambridgema-gov/commercial-district-customer-intercept-survey-ibuz-brbz
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Commercial District Customer Intercept Survey Responses - Historical

Every year, the City of Cambridge’s Economic Development Division conducts a customer intercept study at a different commercial district. The results of this study are provided in this dataset to facilitate year-over-year and square-by-square analysis.

This data has been scrubbed of ZIP codes to prevent any respondents from being identified. The customer intercept survey is slightly altered each year for the specific district in consideration, so the exact wording of questions and the questions asked are not necessarily consistent from year to year.

If a question was not asked in a given district’s survey, “Question Not Asked In This District's Survey” is listed as the value. A blank cell indicates that the respondent did not answer that question, although it was asked.

In many questions, such as mode of transit, participants were asked to give one answer but often filled in more than one. On surveys after 2014, we captured all of their responses, rather than just the one.

All of the final reports developed from this data are available here: http://www.cambridgema.gov/CDD/econdev/aboutcambridge

Columns

NameSocrata field nameColumn name in sgr mountData typeDescription
Do you want more specialty retail?do_you_want_more_specialty_retaildo_you_want_more_specialty_retailText
Do you want more specialty food stores?do_you_want_more_specialty_food_storesdo_you_want_more_specialty_food_storesText
Do you want more book stores?do_you_want_more_book_storesdo_you_want_more_book_storesText
Do you want more hardware stores?do_you_want_more_hardware_storesdo_you_want_more_hardware_storesText
How would you rate the friendliness of the district?how_would_you_rate_the_friendliness_of_the_districthow_would_you_rate_the_friendliness_of_the_districtText
How would you rate the quality of goods and services available?how_would_you_rate_the_quality_of_goods_and_services_availablehow_would_you_rate_the_quality_of_goods_and_services_availableText
GendergendergenderTextRespondents were asked their gender.
How important is parking?how_important_is_parkinghow_important_is_parkingTextRespondents were asked to assess importance of each characteristic "not very important," "important," and "very important."
How would you rate the cultural attractions of the district?how_would_you_rate_the_cultural_attractions_of_the_districthow_would_you_rate_the_cultural_attractions_of_the_districtText
How important is the price of goods and services available?how_important_is_the_price_of_goods_and_services_availablehow_important_is_the_price_of_goods_and_services_availableText
How important is the infrastructure in the district?how_important_is_the_infrastructure_in_the_districthow_important_is_the_infrastructure_in_the_districtText
How important is the cleanliness of the district?how_important_is_the_cleanliness_of_the_districthow_important_is_the_cleanliness_of_the_districtText
How important is the friendliness of the district?how_important_is_the_friendliness_of_the_districthow_important_is_the_friendliness_of_the_districtText
How important is the range of goods and services available?how_important_is_the_range_of_goods_and_services_availablehow_important_is_the_range_of_goods_and_services_availableText
How important is the safety of the district?how_important_is_the_safety_of_the_districthow_important_is_the_safety_of_the_districtText
AgeageageTextRespondents were asked their age.
What would you keep about the district?what_would_you_keep_about_the_districtwhat_would_you_keep_about_the_districtTextThis open-answer response let respondents share what they would keep about the district.
Ranking of Barsranking_of_barsranking_of_barsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Coffee Shopsranking_of_coffee_shopsranking_of_coffee_shopsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Barbers/Hair Salonsranking_of_barbers_hair_salonsranking_of_barbers_hair_salonsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
How long is your average visit (outside of work) to district?how_long_is_your_average_visit_outside_of_work_to_districthow_long_is_your_average_visit_outside_of_work_to_districtTextRespondents shared how long their average visit was to the district, excluding work.
Ranking of Specialty Retailranking_of_specialty_retailranking_of_specialty_retailTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Office Supply Storesranking_of_office_supply_storesranking_of_office_supply_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Hardware Storesranking_of_hardware_storesranking_of_hardware_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Do you want more barbers/hair salons?do_you_want_more_barbers_hair_salonsdo_you_want_more_barbers_hair_salonsTextRespondents answered yes, they wanted more of this business, or no, they did not want more of this business.
Do you want more coffee shops?do_you_want_more_coffee_shopsdo_you_want_more_coffee_shopsText
Do you want more convenience stores?do_you_want_more_convenience_storesdo_you_want_more_convenience_storesText
Do you want more grocery stores?do_you_want_more_grocery_storesdo_you_want_more_grocery_storesText
Do you want more florists?do_you_want_more_floristsdo_you_want_more_floristsText
How many times a month do you come to district for dining/entertainment in evening?*how_many_times_a_month_do_you_come_to_district_for_dining_entertainment_in_eveninghow_many_times_a_month_do_you_come_to_district_for_dining_enterText* Inman and Alewife grouped the dining and entertainment questions together, whereas previous surveys had separated them.
How important is the quality of goods and services available?how_important_is_the_quality_of_goods_and_services_availablehow_important_is_the_quality_of_goods_and_services_availableText
How would you rate the safety of the district?how_would_you_rate_the_safety_of_the_districthow_would_you_rate_the_safety_of_the_districtText
How would you rate the attractiveness of the district?how_would_you_rate_the_attractiveness_of_the_districthow_would_you_rate_the_attractiveness_of_the_districtText
How would you rate the outdoor activities and nightlife in the district?how_would_you_rate_the_outdoor_activities_and_nightlife_in_the_districthowwould_you_rate_the_outdoor_activities_and_nightlife_in_theText
Do you want more farmer's markets?do_you_want_more_farmer_s_marketsdo_you_want_more_farmer_s_marketsText
How important is the availability of outdoor activities and nightlife in the district?how_important_is_the_availability_of_outdoor_activities_and_nightlife_in_the_districthow_important_is_the_availability_of_outdoor_activities_and_nigText
How important is access to public transit?how_important_is_access_to_public_transithow_important_is_access_to_public_transitText
Do you want more office supply stores?do_you_want_more_office_supply_storesdo_you_want_more_office_supply_storesText
Do you want more restaurants (take-out)?do_you_want_more_restaurants_take_outdo_you_want_more_restaurants_take_outText
How important is the attractiveness of the district?how_important_is_the_attractiveness_of_the_districthow_important_is_the_attractiveness_of_the_districtText
How many times a month do you come to district for entertainment in evening?how_many_times_a_month_do_you_come_to_district_for_entertainment_in_eveninghow_many_times_a_month_do_you_come_to_district_for_entertainmenText
Do you want more accessory stores (jewelry/shoes)?do_you_want_more_accessory_stores_jewelry_shoesdo_you_want_more_accessory_stores_jewelry_shoesText
Do you want more sporting goods stores?do_you_want_more_sporting_goods_storesdo_you_want_more_sporting_goods_storesText
How would you rate the price of goods and services available?how_would_you_rate_the_price_of_goods_and_services_availablehow_would_you_rate_the_price_of_goods_and_services_availableText
How would you rate the presence of independent businesses in the district?how_would_you_rate_the_presence_of_independent_businesses_in_the_districthow_would_you_rate_the_presence_of_independent_businesses_in_thText
Do you want more apparel/clothing stores?do_you_want_more_apparel_clothing_storesdo_you_want_more_apparel_clothing_storesText
Do you want more bars?do_you_want_more_barsdo_you_want_more_barsText
Do you want more dry cleaners/tailors?do_you_want_more_dry_cleaners_tailorsdo_you_want_more_dry_cleaners_tailorsText
Do you want more home goods stores?do_you_want_more_home_goods_storesdo_you_want_more_home_goods_storesText
How would you rate the cleanliness of the district?how_would_you_rate_the_cleanliness_of_the_districthow_would_you_rate_the_cleanliness_of_the_districtText
How would you rate the infrastructure of the district?how_would_you_rate_the_infrastructure_of_the_districthow_would_you_rate_the_infrastructure_of_the_districtText
Do you want more food trucks?do_you_want_more_food_trucksdo_you_want_more_food_trucksText
How would you rate the business hours of the district?how_would_you_rate_the_business_hours_of_the_districthow_would_you_rate_the_business_hours_of_the_districtText
How important is the presence of independent businesses?how_important_is_the_presence_of_independent_businesseshow_important_is_the_presence_of_independent_businessesText
Do you go to school in Cambridge?do_you_go_to_school_in_cambridgedo_you_go_to_school_in_cambridgeTextRespondents were asked if they go to school in Cambridge.
Ranking of Restaurants (Take Out)ranking_of_restaurants_take_outranking_of_restaurants_take_outTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
How important is the presence of cultural events in the district?how_important_is_the_presence_of_cultural_events_in_the_districthow_important_is_the_presence_of_cultural_events_in_the_districText
Ranking of Healthcare (Dentists/Doctors)ranking_of_healthcare_dentists_doctorsranking_of_healthcare_dentists_doctorsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Specialty Food Storesranking_of_specialty_food_storesranking_of_specialty_food_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Fitness Centers/Gymsranking_of_fitness_centers_gymsranking_of_fitness_centers_gymsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Convenience Storesranking_of_convenience_storesranking_of_convenience_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Which types of businesses would you like to see in district?which_types_of_businesses_would_you_like_to_see_in_districtwhich_types_of_businesses_would_you_like_to_see_in_districtTextSome years, this was open response, whereas other years there was a menu to select from
Do you work in Cambridge?do_you_work_in_cambridgedo_you_work_in_cambridgeTextRespondents were asked if they work in Cambridge.
How many times a month do you come to district for dining in evening?how_many_times_a_month_do_you_come_to_district_for_dining_in_eveninghow_many_times_a_month_do_you_come_to_district_for_dining_in_evText
How do you most frequently get to the district?how_do_you_most_frequently_get_to_the_districthow_do_you_most_frequently_get_to_the_districtText* The surveys for Alewife and Inman are the only ones that combined the dining/entertainment questions. To facilitate analysis, we took their responses to the combined question and put them in both the "dining" and "eating" questions that the other surveys were asked.
What is the PRIMARY purpose for being in district today?what_is_the_primary_purpose_for_being_in_district_todaywhat_is_the_primary_purpose_for_being_in_district_todayTextAn open response question which was coded by volunteers as data was inputted from paper copies.
What particular businesses are you visiting today?what_particular_businesses_are_you_visiting_todaywhat_particular_businesses_are_you_visiting_todayTextAn open response question which was coded by volunteers as data was inputted from paper copies.
Please tell me 3 types of businesses you would like to see in the district that are not here now.please_tell_me_3_types_of_businesses_you_would_like_to_see_in_the_district_that_are_not_here_nowplease_tell_me_3_types_of_businesses_you_would_like_to_see_in_tTextAn open response question which was coded by volunteers as data was inputted from paper copies.
What would make you shop/visit more often in district?what_would_make_you_shop_visit_more_often_in_districtwhat_would_make_you_shop_visit_more_often_in_districtText
What discourages you from shopping in district?what_discourages_you_from_shopping_in_districtwhat_discourages_you_from_shopping_in_districtText
EthinicityethinicityethinicityTextRespondents were asked about their ethnicity.
What is one word you use to decribe the district?what_is_one_word_you_use_to_decribe_the_districtwhat_is_one_word_you_use_to_decribe_the_districtTextRespondents were asked to provide one word to describe the commercial district.
What would you change abou the district?what_would_you_change_abou_the_districtwhat_would_you_change_abou_the_districtTextThis open-answer response let respondents share what they would change about the district.
What would you eliminate from the district?what_would_you_eliminate_from_the_districtwhat_would_you_eliminate_from_the_districtTextThis open-answer response let respondents share what they would eliminate about the district.
Ranking of Grocery Storesranking_of_grocery_storesranking_of_grocery_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Home Goodsranking_of_home_goodsranking_of_home_goodsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Restaurants (sit down)ranking_of_restaurants_storesranking_of_restaurants_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
LanguagelanguagelanguageTextRespondents were asked what language, other than English, they speak at home.
Do you want more restaurants (sit down)?do_you_want_more_restaurants_sit_downdo_you_want_more_restaurants_sit_downText
Ranking of Floristsranking_of_floristsranking_of_floristsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Pharmacyranking_of_pharmacyranking_of_pharmacyTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Apparel/Clothing Storesranking_of_apparel_clothing_storesranking_of_apparel_clothing_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
DistrictdistrictdistrictTextThe district in which the survey was administered
How would you rate access to parking?how_would_you_rate_access_to_parkinghow_would_you_rate_access_to_parkingTextRespondents were asked to rank each characteristic "good," "fair," or "poor."
Survey Yearsurvey_yearsurvey_yearNumberThe year in which that district was surveyed
RaceraceraceTextRespondents were asked about their race.
Ranking of Movie Theaters/Entertainmentranking_of_movie_theaters_entertainmentranking_of_movie_theaters_entertainmentTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
How would you rate the range of goods and services available?how_would_you_rate_the_range_of_goods_and_services_availablehow_would_you_rate_the_range_of_goods_and_services_availableText
How important are the business hours within the district?how_important_are_the_business_hours_within_the_districthow_important_are_the_business_hours_within_the_districtText
how would you rate access to public transit?how_would_you_rate_access_to_public_transithow_would_you_rate_access_to_public_transitText
ResidencyresidencyresidencyTextRespondents provided their zip code of residency. We have removed these answers to protect respondents' privacy, but coded the zip codes based on whether they were in Cambridge or not.
HomeownershiphomeownershiphomeownershipTextRespondents were asked whether they owned or rented their home.
How often do you use services or shops in district?how_often_do_you_use_services_or_shops_in_districthow_often_do_you_use_services_or_shops_in_districtTextRespondents shared how often they use services or shops in the district, excluding work.
Ranking of Sporting Goodsranking_of_sporting_goodsranking_of_sporting_goodsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Dry Cleaners/Tailorsranking_of_dry_cleaners_tailorsranking_of_dry_cleaners_tailorsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Food Trucksranking_of_food_trucksranking_of_food_trucksTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Farmer's Marketsranking_of_farmer_s_marketsranking_of_farmer_s_marketsTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Ranking of Book Storesranking_of_book_storesranking_of_book_storesTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Do you want more healthcare offices (doctors/dentists?)do_you_want_more_healthcare_offices_doctors_dentistsdo_you_want_more_healthcare_offices_doctors_dentistsText
Ranking of Accessories Stores (Shoes, Jewelry)ranking_of_accessories_stores_shoes_jewelryranking_of_accessories_stores_shoes_jewelryTextRespondents were asked to rank the current business type offerings as "good," "fair," and "poor."
Do you want more pharmacies?do_you_want_more_pharmaciesdo_you_want_more_pharmaciesText
Do you want more fitness centers/gyms?do_you_want_more_fitness_centers_gymsdo_you_want_more_fitness_centers_gymsText
Do you want more movie theaters/entertainment?do_you_want_more_movie_theaters_entertainmentdo_you_want_more_movie_theaters_entertainmentText
 
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